Pleasure Point Juice

3520 Portola Dr, Santa Cruz, CA 95062, United States
+1 831-454-8331
$$$ Juice shop , Fruit parlor , Ice cream shop , Mexican goods store
(124 Reviews)
Price Range $20–30

Pleasure Point Juice is a cozy spot tucked just off the main drag of Pleasure Point Beach, blending the vibe of a juice shop with a casual Mexican fruit parlor and quick-service taco counter. It’s the kind of place where the menu feels like a fresh burst of the local coastal spirit—colorful açaí bowls and refreshing cold-pressed juices sit alongside street-style tacos and traditional Mexican snacks, making for a laid-back arrivals-and-departures destination for beachgoers and neighborhood regulars alike.

The atmosphere here leans towards a no-fuss, friendly counter-service approach, with quick turnover and a steady flow of people grabbing light bites or healthy refreshments. Mornings and early afternoons especially feel bright and easygoing, with the option to grab a juice like the “Detox” or “Vampire” to kickstart the day, or settle in with a smoothie bowl like the Island Bowl, which balances tropical fruits and crunchy toppings in a way that reflects the area’s sunny, active lifestyle.

Hungry visitors find decent-sized tacos and plates that hold up well between waves or alongside a casual meetup. The quesabirria tacos and Johnnie's Taco Plate offer a savory complement to the sweeter fruit options. This dual focus on hearty eats and fresh treats makes the spot feel well-rounded, catering to both health-conscious folks and anyone looking for a quick, comforting bite.

The location—just a short stroll from the beach—draws a mix of the outdoorsy crowd, locals popping in after surfing or biking, and families stopping for an easy snack. The vibe is unpretentious and functional but with natural charm coming from the freshness of ingredients and the obvious care in menu variety.

Best time to visit would be mid-morning to early afternoon when the sunlight filters into the space and the pace suits a break from beach activities or an afternoon pick-me-up. The spot isn’t geared towards long, sit-down meals but rather quick, well-made orders that celebrate fresh fruit flavors and simple Mexican street fare.

  • Great for grabbing a fresh juice or açaí bowl after beach time
  • Well-sized tacos and tostadas for casual bites with local flavor
  • Quiet and quick service makes it easy to pop in without waiting long
  • Appeals to both health-conscious visitors and those craving traditional Mexican snacks
  • Casual, no-frills atmosphere fitting the laid-back Pleasure Point neighborhood
Popular for
Good for solo dining
Best for
Has counter service
Serves dessert
Accessibility
Has wheelchair-accessible car park
Has wheelchair-accessible entrance
Has wheelchair-accessible toilet

Openings Hours

Checking

Monday

10:00 AM - 7:00 PM

Tuesday

10:00 AM - 7:00 PM

Wednesday

10:00 AM - 7:00 PM

Thursday

10:00 AM - 7:00 PM

Friday

10:00 AM - 7:00 PM

Saturday

10:00 AM - 7:00 PM

Sunday

10:00 AM - 7:00 PM

124 Reviews
Benjamin Shtunyuk

01 Jan 2026

Quiet spot and quick service. Sophias bowl was amazing. Couldn't wait to eat before sharing a photo of the bowl, it was too good!

Karen Nolan

20 Dec 2025

I just had an amazing experience at Pleasure Point Juice, definitely my new favorite spot! I tried their spinach, cucumber, and pineapple juice, and it was absolutely delicious. The combination was so refreshing and flavorful, and you could tell the ingredients were super fresh. I also had their strawberry agua fresca (which, if you’ve never had one, is a traditional Mexican drink made by blending fruit with water, sugar, and a little lime—light, sweet, and so hydrating!). It was the perfect balance of sweetness and tang. But it’s not just the drinks that impressed me. I also tried their tacos, and they were so good! The flavors were on point, and everything tasted fresh and homemade. Honestly, the food alone would be enough to keep me coming back, but paired with the refreshing drinks, this place is a total winner. I highly recommend Please Point Juice, whether you’re looking for a healthy juice, a flavorful agua fresca, or just a delicious meal. This place is a gem!

Alexis Babb

29 Nov 2025

Amazing acai bowls and tacos ! Super fresh, fast service and close to Pleasure Point Beach. Definitely a hidden gem - one of the best acai bowls I've had in a long time and generous with fresh fruit too !

Lena Jennings

14 Nov 2025

Who would’ve thought that a juice shop would be right behind a taco truck nestled away in pleasure point. Was pleasantly surprised to enjoy my açaí bowl and smoothie. Came here because it was recommended to me and I couldn’t agree more. The fruit tasted very fresh and the ingredients had the perfect balance of sweet and crunchy in the bowl.

ha ngan le

13 Oct 2025

Santa cruz is a fever dream that made me feel sooo alive. The sun and my beautiful friends. Sarae and i shared a flower mango (it was hella an experience trying to eat it) and giancarlo got a mango drink. Yes we’re all obsessed with

Ryan Lowe

12 Oct 2025

This is not what I had in mind when I heard the name “Pleasure Point Juice” but it was just as creamy and as satisfying as…well you know… The açai bowl was the best I’ve had outside of Rio De Janeiro. Not overly sweet and not too frozen. The mango kiwi and blueberry was very fresh. If I lived in the area I would go broke from eating here on a daily basis

Kaylee W.

28 Sep 2025

I always come here when I stop by in Santa Cruz and get their acai bowls! They are absolutely delicious and the fruit is so fresh! Highly recommend!

Sean Sandoval

27 Sep 2025

I live between San Diego, Orange County, and Los Angeles and I can say the tacos lived up those standards. This taco stand is Mexican-American owned and authentic in its quality. I also had a mango agua fresca which was good as well.

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